Lora Lynn Jones
Lora Lynn Jones is a distinguished international marketing, copywriting, and communications strategist with over four decades of experience. She was a ghostwriter for two books and developed one of the pioneering fundraising courses in direct marketing for Adelphi University. Her diverse career has encompassed the non-profit, association, and commercial sectors, where she has successfully raised over two billion dollars for various clients.
At the National Women's History Museum, Lora Lynn brings a wealth of expertise in targeted, multi-channel marketing, strategic planning, and data mining. She is particularly known for her proficiency in upgrading gifts and retaining masterfile donors. Before joining NWHM, Lora Lynn held the role of Senior Vice President at The Stone Group, Inc. in Alexandria, VA, and previously served as the Creative Director at the advertising agency of Huntsinger & Jeffer, Inc. in Richmond, Virginia. Lora Lynn is also President & CEO of Total Direct Response Marketing, LLC.
Throughout her career, Lora Lynn has received recognition various accolades including Prominent Women in Advertising, Outstanding Women in Advertising, Who's Who in Sales and Marketing, Who's Who in Advertising, the Primum Vivere Humanitarian Aid Award, and Non-Profit Pro's Gold Award for FR Excellence for Membership
Renewals.
Lora Lynn's contributions have been instrumental in transforming organizations. She played a pivotal role in helping a non-profit expand its annual revenue from $9 million to over $60 million a year through an enhanced direct mail program and social media fund raising outreach. Her impact is also evident in her role in helping to launch and grow the National Women's History Museum.
With decades of experience, Lora Lynn has played a crucial role in raising funds for building clinics, hospitals, and schools in underdeveloped countries, providing clean water through well and irrigation pipeline construction in remote parts of Africa, and implementing innovative programs that positively impacted hundreds of thousands of children in the United States. She is a prolific writer and producer of fundraising documentaries, which have significantly increased her clients' profits, sometimes by as much as 3,000%, depending on the cause.
One of her notable achievements includes authoring and designing an award-winning prospect package for a major national organization, which remains one of their top-performing control packages even after 35 years. Lora Lynn's skills are versatile and adaptable, from rescuing organizations from financial crisis to building them from the ground up and transforming mid-size entities into household names. Her "turn-key" expertise has solidified her position as one of today's foremost multi-channel fund raising and marketing experts.
Lora Lynn has also served on several boards, including Empowered Women International, Christian Child Care International, Edge International, The Bernie House, and Jackson-Feild Behavioral Health for Boys and Girls.